Product Strategy / UX & UI Design / Prototyping & User Testing
Lyte ticket exchange
Lead design of a responsive ticket exchange platform to help fans access sold out events.
* Case study coming soon
NYT Now iPhone app
Collaborated with NYT’s in-house team on a new way to deliver the top news.
Quirky eCommerce site
Redesigned Quirky’s product page to showcase each product’s story from invention to fruition.
RetailMeNot iPhone app
Lead UX and content strategy on RetailMeNot’s award-winning store page redesign.
FreshDirect iPad app
Lead design of an award-winning iPad app for New York’s biggest online grocer.
Twitter product design
Designed interfaces for Twitter Discover on iOS as well as R&D projects for the future of Twitter.
* Work is under NDA
Quality products provide a service that people need, can use intuitively, and remember amongst the sea of competition.
"Erin looks at product design through a systemic lens while not losing sight of how to improve every detail of the experience."
First we define the problems we're solving, what our constraints are, and how we'll measure success.
Then we explore solutions through low-fi sketches, and test prototypes for user feedback.
Finally, our flows are simplified and refined to launch something users love and understand.